How EOS Created Retail Magic by Beginning With the Simplest of Products

Lip balm was once a basic product that was packaged in a simple tube and had very little variety. It was a necessary item that nearly everyone used at some point, but the effort put into its design, packaging and marketing was minimal. This was why EOS decided it was time for something new and a little more enticing to consumers. Their opinion was that people had the right to want something exciting and fun from even their most common health and beauty products.

To achieve this objective the company considered all of the ways they could make lip balm more interesting. They changed the shape from a tube to a pod to make it more appealing to the sight and touch. They created a variety of colors, scents and flavors to awaken the senses even more. The company chose to use only organic ingredients to meet the standards of a growing number of shoppers that want healthier options and they kept the price reasonable rather than inflating it the way many companies do with their designer products.

EOS lip balm was not part of a huge conglomeration. They were a small company now initiating a campaign that would put them in competition with some of the largest corporations in the world. This mean smart, cost-effective marketing. They chose product placement in videos by artists that were popular with millennials. They built an enormous social media presence. They partnered with other better-known companies to market their products together.

In just a few short years EOS (see: was able to transform their New York-based business from an unknown startup to well-defined company with an amazingly popular product. Magazines now have tests for teens to discover what flavor EOS lip balm they are, shopping websites like eBay include EOS flavor lists and YouTube users have posted videos of their EOS collections. The products are found in drug and department stores around the country and when a specific flavor is seen being used by the right celebrity – it is not uncommon for it to instantly sell out.

Developing A Brand Is Important For Lime Crime

The Lime Crime cosmetics brand has a growing following online as increasing numbers of people are looking to use the makeup developed by the Los Angeles based company headed by Doe Deere. In interviews Doe Deere has been explaining her Online persona as the “Queen of the Unicorns” and trying to bring inspiration to others through her role as one of the members of the list of top female entrepreneurs published by “Self-Made” magazine; the chance to pose on the cover of the magazine alongside many of her own business idols was an important step in Deere becoming an important part of the cosmetics industry that is slowly following the developments Lime Crime has brought to the industry.


Despite her role as one of the leaders of a new breed of cosmetics industry leaders, and the curator of the Lime Crime blog, Doe Deere has been at pains to explain she was not always successful in her own attempts at using makeup in her early adult life. Deere now understands the journey she embarked upon as a younger person began in 2006 with her seeking to create a series of looks that were more about making a statement about how she felt about her own life instead of simply looking good. The empowerment and confidence Doe Deere developed is something she hopes to pass on to others who she hopes will follow in her foot steps as a successful entrepreneur who continues to look to create the best opportunities for success in the future.

Success for Doe Deere and Lime Crime also appears to be about more than simply selling the largest number of products possible, but instead is about bringing fun and excitement back to the cosmetics industry. Doe Deere looks back to the early days of Lime Crime around its 2008 launch when social media followers would look to the company’s social media accounts to see the latest looks Deere and her fellow employees had created; this early form of social media marketing has continued for the company with more of a focus on how the customers and members of the Online community developed around the brand are currently using the latest products. The company has continued to develop new ways of making a connection with their followers who look forward to the latest developments in bold, colorful makeup developed for those with a sense of individuality they wish to express at all times.  Check out the Lime Crime Velvetines for yourself on here:

Clay Siegall: America’s Unsung Hero Leading Seattle Genetics

Living in todays modern society celebrities or professional athletes tend to receive most of the credit for their accomplishments. These people are household names just for having a job that involves playing a game or for entertainment purposes. Unfortunately the real hero never seems to get the credit he/she deserves. People who save lives should be household names, but unfortunately the world doesn’t see it that way. Being such a dangerous and deadly disease, cancer has become widespread and it’s more than likely touched each and every one of our lives in some form or fashion. The good thing about this situation is that there are far better advancements in the fight against cancer and Dr. Clay Siegall is helping to lead the charge.

You may know this, but Clay Siegall is the (CEO) and President of one of the worlds best biotechnology companies. Seattle Genetics has grown into the industry’s top research, development, and commercialization centers in the quest to rid the world of this disheartening disease. Dr. Clay Siegall’s strong leadership has pushed the company even further by producing some of the best Antibody Based Therapies. These therapies are known as Antibody Drug Conjugates, which directly injects cancer cells with cell killing agents. A main benefit of this advanced therapy is that it reduces the nasty side effects which are prevalent with traditional cancer treatment methods. (ADCs) are great because they don’t target the good cells within the body unlike chemotherapy. Being such a success, these drugs are used worldwide in over 65 countries.

Dr. Clay Siegall has the knowledge, know-how, capabilities, and expertise to keep the company and the industry in an ever evolving cycle. Dr. Siegall is the winner of many health/medical related awards, is the author of up to 70 publications, and is the holder of 15 patents. He’s a natural born philanthropist who put others health at the top of his priority list and with Clay Siegall in charge, the fight against cancer will eventually succumb to the antibody based therapies positive effects.

Bruce Levenson’s Involvement in the Lawsuit against New Hampshire Insurance Company

The New Hampshire Insurance Company is facing a lawsuit which was filed against it by the Atlanta Hawks Basketball and Entertainment LLC (AHBE). According to the Atlanta Hawks Basketball and Entertainment LLC, the insurance company has failed to honor a contract. This lawsuit, however, involved the previous ownership of AHBE. Bruce Levenson is among those who are involved because he was under the previous management. The current group is under the leadership of Tony Ressler.

According to AHBE, the insurance cover from the New Hampshire Insurance Company covered the employees against some practices. These include wrongful termination among several others. The previous management gave notice to the insurance company, but nothing has been done about it.

The change in the management at AHBE resulted from a buyout. The owners had been partners since 2012 before they acquired the franchise. The current spokesperson of AHBE said that since the lawsuit did not involve the current management, they were not in a position to speak about it.

The previous management said that the lawsuit against the New Hampshire Insurance Company was their last option. The insurance company failed to act on the claims and did not even acknowledge that the claims were made. The insurance company ought to have covered the loss incurred by Ferry and his team. If they win, the insurance company will not only pay the claims but also all the fees incurred during the lawsuit.

Bruce Levenson had been among the owners of AHBE since 1997. According to, during the sale of the AHBE Levenson and his group is said to have made a lot of profit. He is involved in several other companies where he holds executive positions. These companies include the United Communications Group ( and TechTarget among others. Bruce graduated from Washington University with a Bachelor of Arts Degree.



Reviewing The Contribution Of Mike Baur’s Swiss Startup Factory To Entrepreneurship

Mike Baur is offering young entrepreneurs a platform where they can launch and manage their startups. The Swiss Startup Factory is a facility that is incubating ICT startups that are talented and aligned to the path of making a change in the world. Launched in 2014, the facility has to date incubated hundreds of startups that have grown into established companies across the country.


The Swiss Startup Factory offers upcoming entrepreneurs access to a pool of experienced and highly skilled professionals, who contribute to the development of the startups by offering a one on one mentorship session and tools for testing of the ideas. To avail the requisite infrastructure, the Swiss Startup Factory has partnered with universities across the country in a bid to get resources that can help the startups implement their ideas.


Digital business strategy

The business world has changed and over the years, more businesses have invested in making changes that are in line with the new requirements. Adapting to the digital environment and ensuring a business is always prepared for change enhances competitiveness. Through the digital business strategy provisions, the Swiss Startup Factory is allowing startups to strategist for the changes about to happen and the entrepreneurs are equipped with special skills to help them push their digital agenda.


Staffing and goal definition

Every business should have a goal and a staffing strategy that works in tandem with the goals. Through the Swiss Startup Factory, startups are equipped with skills that offer a definite approach to staffing and goal definition procedures that are aimed at strengthening the business. The role of staffing extends further to getting solutions to different problems that often lead to losses in a business.


Post-accelerator support

The Swiss Startup Factory offers an acceleration program that is included in the incubation period of three months. Once this period is over, startups are released to the market so they can implement the things they have learned in the process. However, a startup is not left to run without support for the first five months, reason the Swiss Startup Factory offers the post-accelerator support to oversee the implementation of different concepts acquired during the incubation period.


Mike Baur

Born and raised in Fribourg, Mike Baur is a professional whose career has brought light to many aspiring entrepreneurs. He started as a banker and worked for almost 20 years. In 2014, Mike Baur made a bold move that saw him enter the world of entrepreneurship. He formed the Swiss Startup Factory, which has for two years now been offering support to startups within Switzerland.

OSI Group: A Leader of the Food Industry

The world of Food Solutions span across many different sectors in this huge field of work. No matter the size of the company, this industry is very competitive and constantly changes with the times. OSI Group, one of the leading food solution providers in the world, has been a staple since day one since it’s beginning back in 1909. Though started as a small meat market by it’s owner Otto Kolschowsky, this this thriving wholesale business grew into one of the worlds best and leading food providers.

OSI Group or known in the U.S. as OSI Industries LLC has become a global network in itself. OSI has 60 facilities, are located in up to 16 countries, and has 3 zone offices. The network is huge and the demand of such great products fueled it’s growth. In 2011, the company was named to the Forbes List as the 136th privately held companies in America as it’s annual revenues exceeded $3 Billion. As of 2016, OSI has jumped up on the Forbes List of Largest Private Companies with$6.1 Billion sales in revenue. With success comes growth and with growth comes change, but this one time small meat market remained true to it’s goals and visions.

Why is the company so successful? Well, just ask the other companies who’ve done business with the famous food provider. OSI has ethics and honor each and every one of it’s clientele base. Being in business since 1909 has to mean something as it epitomizes the spirit of the company. Did you know that many of your favorite restaurant chains get the meats and food products from OSI Group? That’s right! OSI provides there products to some of the worlds exclusive eating establishments such as Pizza Hut, Papa John’s Pizza, Subway, and even Starbucks. Whatever a companies expectations of food products they’d like to receive can be created or custom manufactured to your liking. The team of skilled experts brings “leading edge thinking” to meet the demands of most complex challenges. This is why OSI stands out among it’s peers and the company is continuing it’s innovative push well into the 21st Century. OSI Group brings Global Supply Chain Management, Process Engineering, Custom Product Capabilities, and Quality Assurance to the forefront which establishes it as the premier food source provider.

Fabletics – Breast Cancer Awareness

Breast cancer is a huge problem around the world, and many celebrities are aware of this fact on Ralph Lauren and Kate Hudson are doing something to end this problem. They have created important organizations that will help the world become a better place or free from breast cancer in the future. We are going to talk a little bit about Fabletics, Kate Hudson`s new venture, and the things this organization can do for the betterment of the world.

Amazing Partnership

Fabletics is a website co-founded by actress and fashion tastemaker Kate Hudson. Kate has been born to inspire people of all ages, and she loves living an active, healthy lifestyle. Sharing her favorite outfits is what Fabletics is all about. FTBC is an organization created by fashion designer Ralph Lauren to fight breast cancer around the world by uniting the fashion world. The website has been alive since 1996 and it has been supported by Kylie Minogue, Kate Moss, and other fashion icons.

Kate Hudson’s Fabletics and the brand’s recent partnership with Fashion Targets Breast Cancer (FTBC), a U.K.-based campaign that funds breast cancer research and works with industry members to support those affected by the disease. Kate will be FTBC`s Ambassador for the year 2016. The CFDA is also included in this outstanding partnership in the past month. Kate will be launching an amazing outfit comprised of a capris, sports bra, and tank.

More Benefits

The proceedings that Fabletics collects will be sent out to FTBC right away. This is an amazing opportunity for you to join this charitable movement these days. In October, Fabletics will be hosting events that will benefit FTBC via donations. These events will be hosted in all the locations of this firm. The FTBC has had many famous ambassadors including Karolina Kurkova and Christy Turlington. The FTBC has bene doing an amazing job along with the NYCT, which has been funding research on breast cancer.

As you can see, Kate Hudson has bene doing a remarkable job at helping the world becoming a better place. She has joined forces with fashion icon Ralph Lauren so that we can live in a world free from breast cancer. The FTBC has received a lot of grants, and Fabletics is working hard to give something good to this organization. Fabletics and the FTBC have also joined forces to end breast cancer. The CFDA has also been involved in the projects, which has made this news welcomed by the world of fashion and charitable movements at .

Hiring An Event Planner: Tips For Getting It Right

So you’re thinking of hiring an event planner, but where do you start? Planning an event can be stressful and complicated, which is probably why you’re hiring a planner. That part shouldn’t be stressful. Here are some tips to help you find the right planner for the job.

1. What Is Your Reason For Hiring A Planner?

This is important, because not everyone hires a planner for the same reasons. Are you wanting someone who can plan your event from the ground up? In other words, someone who will brainstorm themes or concepts and design your perfect event? Or, do you have a solid vision for your event, and you just need to make sure everything goes smoothly? These are important points to bring up when you start interviewing event planners.

2. What Is Your Budget?

Knowing your budget is essential and should be established before you start looking for a planner.

3. Get Recommendations From Your Circle

Have you been to any events recently that were amazing and well-coordinated? Find out who the planner was. Consult coworkers and associates who have had good experiences and can recommend their event planner.

4. Plan On Interviewing At Least Three Planners

From your research and recommendations, choose at least three event planners and meet with them, ideally in person. Let them know what you are looking for and what your firm budget is. Listen to them and get a feel for how they work.

5. Check References

This is an important step that many people neglect. You have to check references. Check more than one. One bad review isn’t necessarily a deal breaker, but more than that is a red flag. You want to know that the planner has a good reputation and happy clients! When you talk to people about their experience, ask them if they would hire the planner again.

The planner’s website is a good place to start. For example, the website for 23 Layers has a page dedicated to customer testimonials. You can see that 23 Layers is a respected and popular event planning company in New York. While there are many event planners in New York, 23 Layers stands out because they provide amazing service and deliver results that delight their customers.

Improving student loan lending services

On Tuesday, NexBank SSB which is based in Dallas announced that they had acquired a college savings of Princeton in New Jersey. Up to its acquisition, the bank was dealing with the 529college savings plan. The particular details about the acquisition are still yet to come.

According to the deal, the college bank gets to keep its name and will maintain their operations as a division within NexBank. The bank was founded in 1987 and has been specializing in college savings for the past 30 years. The college bank also acts as program manager for the Arizona Family College Savings Program bank and the Indiana College Choice CD 529Savings plan.

NexBank SSB is a part of the bigger unit, NexBank Capital, Inc. This bank is a company that serves customers from all over the country through the three major businesses:
• Commercial banking
• Investment banking
• Mortgage banking

Nexbank offers services such as warehouse lending and investment banking. Through these plans, the customers are able to fund and close their loans in a more effective manner. They have professionals whose aim is creating products that empower the businesses of their customers. They also offer lending services to financial institutions, management of treasury and agency services.

Nexbank has also established an online banking platform. This is meant to allow customers to check their balances, look at the progress of their loans or investments and related services without having to leave the comfort of their homes.

By the year that ended on June 30th, the company was worth $3.5 billion in assets. Nexbank is led by James Dondero and a host of other executives that have years of experience in all the different facets of banking. Their aim is the development of products that suit the needs of the customers by providing leading services to private customers, institutions and corporations.

ClassDojo Transforms Education by Building a Healthy Classroom Community

ClassDojo started in 2011 with the aim of improving education and providing a communication platform for parents, teachers, and students. The app uses photos, videos, and messages to share what is happening throughout the day at school. Two in three public and private schools in the United States actively use the application right from the kindergarten to the 8th grade leading to an amazing classroom community. ClassDojo is available in 180 countries and 40 different languages covering millions of people every day.


ClassDojo successfully raised a $21 million fund in 2015 with the aim of facilitating communication between the teachers and the parents. Their goal was to ensure that the parents are aware of the students’ social development and behavior. To achieve this, ClassDojo has added more professionals to their team and focus on adding more content and features to the app with the parent’s interests in mind. ClassDojo executives also assure its users of total protection of their data from monetization. Their long-term goal is to include transactional features on their app that enables parents to pay for activities like field trips and lunches for the students through their phones rather than using the checks or cash.


ClassDojo teamed up with Stanford’s Project for Education Research That Scales (PERTS) center in the production of animated videos on growth mindset. Research has shown that children are bound to change how they perceive themselves when they learn that their abilities can develop and embrace learning as a challenge they are ready to face. Therefore, ClassDojo in collaboration with PERTS introduced the videos after the realization that the teachers were struggling to include growth mindset into their teaching practice. A guide for the teachers to facilitate classroom discussions accompanies the videos too. The videos include; A secret about the brain, Magic of mistakes, The power of “yet,” The mysterious world of neurons, and Little by little.


Class Dojo’s objective is to guide the parents-student conversations at home and involve the parents in their child’s activities at school. The teacher informs the parents on the day-to-day operations that the students engages in and also take pictures of the activities or the work that is happening at that time. Students create their portfolios where they share content and feedback in class, and this creates a positive classroom culture. The app has helped in motivating students in decision making, upholding good moral values, and providing an opportunity to voice out their opinions. Through this, ClassDojo has succeeded in creating a healthy classroom community.


Find out more about ClassDojo: