When it comes to changing a genre or industry, success is the number one attribute. Whatever the industry, sector, division, etc., the product has to be hot and in-demand. This is the case with lip balm products. Fast Company reveals the new king of the hill is (EOS) Evolution of Smooth. This brand maybe ranked second in sells, which is a great achievement in itself, but the brands growth is expected to continue throughout the future. As of today, Evolution of Smooth sales over $1 Million units on a weekly consistent basis. This is no fluke either and many alternatives come into play which helped boost sales.
Some of the most prominent and famous individuals are strong users of the product. Kim Kardashian, Christina Aguilera, and even Miley Cyrus have been spotted with this oddly egg shaped containers in hand. Of course when a celebrity uses a product, their fans will do the exact same thing. It’s not all about celebrity appeal which makes this product a huge success. Evolution of Smooth uses some of the finest natural ingredients that provides the lips with natural healing effects. Unlike other brands which uses chemical additives or watered down natural ingredients, EOS lip balm has set the bar pretty high in an already saturated market where duplicating is frowned upon.
Evolution of Smooth has bumped the industry’s bread winner out of the conversation as “best lip balm product.” Chapstick is still successful, but not at the same degree as years of the past. Unfortunately Chapstick isn’t resonating with younger age groups and (EOS) does. Many of the sales actually comes from the Millennial demographic. By the year 2020, Evolution of Smooth will have “the game on lock” with it’s eclectic look, odd shape, and natural healing properties. If you want to try the brand, head over to the evolutionofsmooth website or your local Target, Walmart, or Lucky Vitamin stores.