Super Star Maker, Desiree Perez

Desiree Perez, is one of the biggest hustlers and most powerful woman that you can find in the music world. In an industry where men tend to run the show, Desiree Perez has proven herself to be a valuable asset and guiding hand behind many of the rising superstars. Her hard work and business savvy help run things behind the scenes of music’s biggest stars. She may go unnoticed to the crowds who attend music’s hottest concerts. But it doesn’t take much for stars like Rhianna to take notice when Desiree Perez enters the room.

Perez is the chief operating officer of Roc Nation. Roc Nation is one of the largest entertainment companies in the world. Established in 2008 they have built a business dedicated to working with recording artist and songwriters. Working the business side of the music industry, they build brands, manage artist, and promote concerts and tours for some of the largest names in the business.

Desiree Perez has had a career strung with a long line of success. Desiree has been credited for negotiating the twenty five million dollar Samsung collaboration. This collaboration helped to promote, Rhianna’s, Anti tour. Perez has quickly become one of the members of Rhianna’s inner circle and a trusted business advisor. Perez will be by her side as Rhianna continues to climb her way into superstardom in music, movies and in commercials as a model. The guidance that Desiree Perez gives her in the coming years will prove to take Rhianna’s career to even greater heights.

Desiree Perez’s career in the music industry hasn’t always been as charmed as it may appear. She has learned through the ups and downs of the industry and considers herself stronger for it. Although Perez doesn’t consider herself a superstar, her efforts on behalf of stars like Rhianna prove that she is a star in her own right.

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