Crispin Porter + Bogusky is a leading American advertising agency which creates high quality advertisements that leave an impact to its viewers. The company is known to be the official advertising partner of so many businesses around the world. Because of their growing international influence, the company had to hire someone who will be taking care of their global condition. The management then asked Lori Senecal if she is willing to take a greater responsibility for the advertising agency. She showed her skills in creating advertisements, and Crispin Porter + Bogusky offered her a job to serve as the global CEO of the company. It was explained to her that the position being given to her is not permanent. Lori Senecal agreed to all of the conditions set by the advertising company, and she was hired. For more details visit Bloomberg.
It is the responsibility of Lori Senecal to promote the company to international brands, and asking them to become partners with the Crispin Porter + Bogusky advertising firm. Since she wanted to impress her superiors, Lori Senecal thought that it would be great if she will be getting new clients for the company. One of the largest and most generous clients that the Crispin Porter + Bogusky advertising firm had was American Airlines, one of the top air transport companies in the United States. Lori Senecal provided some samples as to how Crispin Porter + Bogusky is creating their ads, and she showed it to the management back at American Airlines to wait for their decision. You can visit Mediapost to see more.
Later on, Lori Senecal found out that the American Airlines approved her request, and they have signed an official partnership program with Crispin Porter + Bogusky. Lori Senecal created the advertisement from scratch, and she stated that the representatives from the American Airlines loved their advertisement, which is why they wanted her to stay and be given a chance to prove herself further. Senecal managed to end up with a deal between two companies who are not aware of each other’s culture, but she stated that it can be worked upon, and people just needs to communicate and speak with each other.
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