The Fortress Investment Group assets tend to appeal to the wealthy – casinos, resorts and even special banks. SoftBank has added some of the most cutting-edge technologies of tomorrow. Just imagine the juggernaut that would be created when the two could meld advanced technology and luxury brands as part of their SoftBank Vision 2.0 Strategy.
Fortress Luxury Properties
The Fortress Investment Group was very careful about building up its wealth portfolio. Many would call the assets traditional luxury brands. The wealthy do not see large changes to their wealth and can continue to pay top dollar for the best products and services. The Fortress added a number of luxury service oriented companies to its holdings, including IntraWest, Penn National Gaming and Spring Leaf Financial. Penn National had 4,800 hotel rooms, 36,200 gaming machines and 810 table games under its umbrella at the end of 2017.Springleaf Financial provided personal installment loans to rich people. Wealthy people loved the Fortress brand. They could even support the British Columbia Winter Olympics, which Fortress helped fund in 2010.The Fortress principals were also well-connected. They had worked at UBS, Black Rock and Goldman Sachs. When SoftBank purchased Fortress in 2017, it kept all of the principals in place. This suggested that they had no problem with how the Fortress was being run.
SoftBank Technology Investments
The SoftBank Vision 2.0 Fund is trying to create the infrastructure of the future. The Fortress has a lot of property that could be useful for the SoftBank. That might be one of the reasons why SoftBank purchased the Fortress Investment Group in 2017.SoftBank has investments in both Uber and DiDi, which provide transportation services to their customers. Along those same transportation lines is MapBox, which allows for users to create their own customized maps. This takes transportation to the nth degree.Perhaps, people could combine the Fortress IntraWest holdings with the SoftBank MapBox holdings to create their own special maps of various ski runs. They could identify where the trees are located and the best path for accomplishing various goals. The possibilities are endless.That might be why SoftBank was so excited to purchase Fortress. SoftBank also has holdings in the NVidia technology, which is crucial to many modern gaming systems. NVidia technology could be used to upgrade Penn National’s Hollywood Casinos for the next generation of online gaming. The future for transportation, gaming and luxury brands are bright for the SoftBank Fortress powerhouse.
Better World for Luxury Gaming
Combining the Fortress Investment Group and SoftBank has made a brand that will provide the latest technology for those who can afford luxury brands. That seems to be where the money is. That is what SoftBank is betting on.Interestingly enough, both Fortress and SoftBank understand the importance of gaming too. They have different approaches, but both understand that people will spend a lot of money to rest, unwind and relax. This Fortress & Softbank synergy could be the start of something good.