Lori Senecal has been working as the chief executive officer for a company known as CP+B Global for a while. Just recently, the company announced that Senecal would be leaving the prestigious position by the end of the year. Senecal got the role in March 2015, and she has worked hard to take the company to greater heights. Before getting this position, Senecal was working as the chief executive officer of MDC Partners Network. Senecal was also the president of the institution. After her appointment, Senecal continued with her role at MDC Partners.
Chuck Porter, the founder and chairman of the agency says that Lori Senecal has served in the institution correctly. According to him, CP+B has become an international firm because of Senecal. Before assuming the position, the company was not in the global market.
Lori Senecal has had her highlights when serving at the international agency. In October 2015, the businesswoman managed to land an American Airline. The firm comfortably snagged the prestigious account from an institution known as TM Advertising. TM Advertising had been working with the American Airline for more than two decades.
In a statement to the public, Chuck Porter told his clients and business associates that the agency had a new structure in place. The chairman also said that he was working closely with Lori Senecal to develop the next generation team. The duo is working carefully so that they can select the best professionals who will take the international agency to a higher level. The new leadership will be responsible for the thoughtful decisions at CP+B. With the right professionals, Chuck Porter believes that there will be a perfect transition when Lori Senecal leaves the company at the end of the year. In the statement, Chuck states that Senecal is a fantastic partner and a great friend who will be remembered in the agency for many years.
That new leadership team has started taking shape. Just recently, Danielle Aldrich was promoted to the position of president at CP+B West. This branch represents CP+B Los Angeles and CP+B Boulder. Aldrich has a lot of expertise in the industry, having served in several management positions in the past.
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