Category Archives: Fashion World

Whitney Wolfe, Founder of Bumble

Whitney Wolfe is a successful American entrepreneur. She is the founder and CEO of Bumble, which was founded back in 2014. Bumble is a social and dating application which enables interested partners to communicate to each other. The application allows women to be in control; it enables them to start a conversation with the males they are attracted to, unlike traditional dating apps. Bumble had reached more than 15 million sole conversations and over 80 million matches by December 2015. Bumble major shares are owned by the European dating company Badoo. The Bumble headquarters are located in Austin, Texas. Bumble had 11 million registered users by January 2017. Bumble has recently brought new perspectives, Erin and Sara who are said to have a mocking depiction of Hollywood on Barely Famous.

Bumble has grown not only as a dating application but into an app that allows users find friends and swipe through network connections. In October 2016, Bumble launched Bumble BFF. Bumble BFF is an app that uses the same swiping and matching procedures as the Bumble but for finding friends instead of dating. The app is entirely used by girls to find girl pals. In October 2017, Bumble launched Bumble Bizz. Bumble Bizz is an application designed to assist users to swipe through networking, helping women have an experience in the professional world.

Whitney Wolfe was born to a Kelly a housewife and Michael, a property developer. She was born in Salt Lake City, Utah. She studied International Studies at Southern Methodist University. She started a business at the age of 19 while she was still in college. The business dealt with the selling of bamboo tote bags that were of advantage to areas affected by the BP oil spill. Her partnership with Patrick Aufdenkamp, helped her to launch Help Us Project, a non-profit organization. The bags she used to sell were later identified by the national press; this was after celebs such as Rachel Zoe and Nicole Richie, were photographed with them. Whitney Wolfe later moved to Southeast Asia after graduating to work with orphanages.

Whitney Wolf has already met her match. She got married to Michael Herd, a Texas oil heir and who is also in the restaurant business. The lavish ceremony took place at Villa Treville in Pastino, Italy along the Amalfi Coast in September 2017. Whitney and Michael did not meet in the dating app, Bumble. They both met back in 2013 while they were both on a Christmas vacation in Aspen.

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How Fabletics is Leveraging the Crowd to Fabulous Heights

Kate Hudson’s involvement with Fabletics brand was after being approached by Don Ressler for a partnership to help market the brand among women who were looking for good and stylish athletics wear. She is an award winning actress and is best known for her role as penny in the movie almost famous. Even though she has no business background, Hudson has been greatly involved in the development and growth of the brand by being involved in the cloths design and styles, she has market knowledge of what is and will sell, and what wouldn’t. Her strong connection online with users of Fabletics clothing has also helped push sales since the company has gotten reviewed on how to improve quality without pricing themselves out of the market.


Fabletics and Crowd leveraging


Mob mentality is a bad thing, it is discouraged if you are into trading stocks, or a policeman, or a losing politician, the only person who needs mob mentality is an e-commerce business. The modern consumer shops online, thus spend more time reading reviews by other consumers on the same product they are interested in buying. This means that if the product review by the rest of the online gang is negative, chances are that the potential customer will walk away, consumer reviews is the online version of word of mouth marketing. Ensuring you get positive reviews and use it to continuously generate feedback to the same online gang is what is called leveraging the crowd, the crowd becomes the boss on matters what to sell, their preferred design etc. this is what Fabletics and Kate Hudson have used to grow the athletics wear brand.


Marketing strategy


Fabletics marketing strategy, which is review -centric has seen the company grow by over 200% to record revenue of $235m and get over 1m paying online customers, who are styled as members of the brand, and the numbers keep growing. The brand incorporates reviews in helping the come up with new clothing styles, this has helped them retain customers while strengthening the brand loyalty, which has had an effect of increased repeat purchases and eventually, record sales. This is what has set them apart from the other business in the market. They leverage the crowd, with Kate Hudson being Chief review feedback receiver and information disseminator to the company’s designers and stylists.


Importance of reviews


Trust: According to a Brightlocal research, 84% of online consumers trust reviews the same way you’d trust a referral by someone personally known and close to you.

Frequency: Half of those mentioned in the research engaged in online searches with 54% of them being regular review readers when doing these searches, another 60% of them did not buy products from businesses that had negative reviews.

Newest trend: Including a place for customer review is now almost a must have for any online business, with a 70% rise in companies that have adopted these reviews, 65% of online shoppers who visit a company’s website do so just to look at product reviews and not prices.

It goes without saying that any e-commerce business that wants to grow must now start leveraging the online crowd, the marketing power now lies with the people.

What Sets Fabletics Apart From Other Athleisure Brands?

What sets successful businesses apart from others? For Kate Hudson’s athleisure brand Fabletics, it is keen insight into the industry and consumer trends. Fabletics doesn’t rely on luck in order to find success, but actively combats detrimental trends in the fashion industry. One trend that negatively affects business is the showroom effect, where people try clothes on in store and then find something cheaper online. Fabletics was proactive and launched as a web-based brand with competitive pricing to counteract that tendency right off the bat. This reverse showrooming occurs even in Fabletics’ brick-and-mortar stores, since fashionable items are available at affordable prices. It doesn’t matter whether consumers purchase Fabletics’ gear online or in store. In fact, each customer has a personalized account that updates based on their purchases, clothes they try on in stores, and an initial questionnaire determining their tastes when they first join Fabletics.


Fabletics uses big technology to meet the needs of their customers. Hudson uses this technology to track trends closely, pulling items that are slow movers and releasing new clothing selections every month. The technology Fabletics uses can even help to predict future trends. Since it’s launch in 2013, Fabletics has kept things fresh and sought to inspire consumers to reach their fitness goals. Some changes they’ve made have included adding dresses and swimsuits, launching a men’s clothing line, and adding plus sized clothes to their line-up. They compete with other athleisure lines like Lululemon by offering trendy and desirable styles at prices that most consumers can afford without sacrificing quality.


Hudson’s partnership with Fabletics isn’t just business. She is passionate about the brand, and how it filled a major hole in the athleisure market. Millennials are health-conscious and athleisure is the product of a trend in today’s society to live a healthy lifestyle. Clothes that can be worn around town or in the gym reflects society’s desire to live healthy. Although Fabletics has several brick-and-mortar stores now, it is still primarily web-based. However, that doesn’t mean that it can’t be personal. Hudson displays her own outfit picks on the website, and appears in down-to-earth commercials promoting the clothing line. She even planned and shot one of the commercials herself on her iphone.


With new outfits being released constantly, there is no time like the present to check out Fabletics’ website and find out what Fabletics recommends for you. Take the Lifestyle Quiz here in order to receive recommendations based on your personality and preferences.

How Fabletics is Shaking Up the Shopping Model

As a yoga instructor, it’s difficult to remember that this time three years ago the traditional garb was a loose fitting t-shirt or simple top, paired with black or muted leggings. One of the most exciting fashion trends (for me anyway) didn’t necessarily come from a runway. The latest trend of exciting, fun and stylish activewear has made my daily routine much more trendy.


One of my favorite companies to buy active wear from, both for yoga and for other activities I enjoy such as running or even just taking my pup on his nightly walks, has been Fabletics. The brand is a brainchild of Kate Hudson and her famous bright energy and spirit feel infused into every fiber of this company. Fabletics is a membership-style digital provider of amazing workout gear (the company also has a few key retail outlets). Although it is just about three years old, it has sold over $250 million in product and continues to grow its offerings and membership base daily.


One of the things I noticed the company has been touted for is its use of a reverse showroom. Fabletics members are incredibly loyal and love to showcase their new pieces on social media and blogs. My belief is that this reverse showroom model makes each package feel like a “surprise” for members, rather than people making that shopping trip because they “need” new active wear. The company’s focus on digital marketing makes members feel like a real community, rather than strangers who just happen to shop at the same store. This could be why Fabletics is skyrocketing in a market that is already saturated many well-known, high-end active wear lines in a time when many store-based companies are seeing losses or very tight growth margins.



There are always barriers to joining a new membership club. However, what got me hooked on Fabletics was the detailed Lifestyle Quiz available at no cost on the website. The Lifestyle Quiz builds out your specific active wear “personality” based on questions about your personal style, what type of activities you participate in, where you participate, etc. Mine was absolutely spot on and after about 6 months of membership I’ve only had to send back one piece, and that was simply because, as an instructor, I had already had so many of the style of yoga pants I wanted to sample more of the really fun pieces that Fabletics is known for. Happy styling and exercising!

Fabletics – Breast Cancer Awareness

Breast cancer is a huge problem around the world, and many celebrities are aware of this fact on Ralph Lauren and Kate Hudson are doing something to end this problem. They have created important organizations that will help the world become a better place or free from breast cancer in the future. We are going to talk a little bit about Fabletics, Kate Hudson`s new venture, and the things this organization can do for the betterment of the world.

Amazing Partnership

Fabletics is a website co-founded by actress and fashion tastemaker Kate Hudson. Kate has been born to inspire people of all ages, and she loves living an active, healthy lifestyle. Sharing her favorite outfits is what Fabletics is all about. FTBC is an organization created by fashion designer Ralph Lauren to fight breast cancer around the world by uniting the fashion world. The website has been alive since 1996 and it has been supported by Kylie Minogue, Kate Moss, and other fashion icons.

Kate Hudson’s Fabletics and the brand’s recent partnership with Fashion Targets Breast Cancer (FTBC), a U.K.-based campaign that funds breast cancer research and works with industry members to support those affected by the disease. Kate will be FTBC`s Ambassador for the year 2016. The CFDA is also included in this outstanding partnership in the past month. Kate will be launching an amazing outfit comprised of a capris, sports bra, and tank.

More Benefits

The proceedings that Fabletics collects will be sent out to FTBC right away. This is an amazing opportunity for you to join this charitable movement these days. In October, Fabletics will be hosting events that will benefit FTBC via donations. These events will be hosted in all the locations of this firm. The FTBC has had many famous ambassadors including Karolina Kurkova and Christy Turlington. The FTBC has bene doing an amazing job along with the NYCT, which has been funding research on breast cancer.

As you can see, Kate Hudson has bene doing a remarkable job at helping the world becoming a better place. She has joined forces with fashion icon Ralph Lauren so that we can live in a world free from breast cancer. The FTBC has received a lot of grants, and Fabletics is working hard to give something good to this organization. Fabletics and the FTBC have also joined forces to end breast cancer. The CFDA has also been involved in the projects, which has made this news welcomed by the world of fashion and charitable movements at .

How to Embrace the Athleisure Trend

In a recent article, answered the question of super feminine fashionistas in embracing the new athleisure trend, which seems to be sweeping the fashion market at full speed ahead. For girls who have always be drawn to the more traditionally feminine types of fashion on, as in high heels and dresses for a date or a night out on the town, it can be a hard pill to swallow to see girls running off to a nice restaurant in leggings and comfortable sneakers. However, as Bustle recommends, the more you embrace comfortable athleisure wear, like the styles designed by Fabletics, for running errands and casual weekend outings, the easier the transition will be to throwing on those super comfortable flats or fashionable sneakers for your next date.

Since 2013, Fabletics on wikipedia has been designing super trendy and comfortable athleisure clothing options. The styles sold by Fabletics, primarily online, can be adapted from the gym to a night out with ease, thanks to the versatility of their designs and super comfortable construction. Kate Hudson, one of the co-founders of Fabletics, is often pictured and spotted sporting a wide range of the Fabletics styles for her daily errands or just running around town.

Fabletics stands out from other fitness fashion retailers in the industry on because it offers a monthly membership option for its online customers, called its VIP program. Through the monthly membership subscriptions, customers can snag their first complete outfit for only $25, which includes free shipping, as well as returns and exchanges. After that, complete monthly outfits are available for the low price of only $49.95, and members have the flexible option of skipping any month that they do not want or cancel any time they would like by simply calling the customer service line. The Fabletics outfits consistently receive rave reviews from highly satisfied customers, who gush about the high quality materials and construction as well as the cutting edge designs of the clothing pieces.