Category Archives: Internet Influences

How The Internet Influenced Advertising in Brazil

Before Internet, different types of advertising were limited to different mediums. Newspapers had the posters and the image ads. Classifieds had the text ads. Magazines had the color advertisement images. Some newspapers had that as well depending on the advertiser. There were also phone books that had advertising spaces for businesses in Brazil. It was when the Internet arrived and advanced enough that it became a one stop shop for advertising. People and businesses could do all the kinds of advertising that they do and compose an ad quickly thanks to the tools that are available over the Internet from software companies.

The Internet allows for many different types of advertisements on one medium. If the user wants, he could put together an online banner or button with a compelling image. The image has to have good use of colors and imagery, while at the same time being a representation of the product, service or company that he is trying to promote. He also has the choice of doing text ads which is where creativity also comes in to use colorful language for Brazilians. Video ads are also important for the user and yet they give the user plenty of room to advertise in that he could show others how to use the product and people being satisfied with the product. There is also audio only ads and other forms of advertising.

Masterful use of all forms of advertising are one of the ways that could maximize sales and profits for a company. There are advertisers that know how to use the different mediums for the profit of the business. Among the users is Claudio Loureiro of Heads Propaganda. Claudio knows the right combination of advertising for the product, business or service. He spends the right amount of money for each form of advertising across a multitude of mediums. He uses radio advertising, video advertising, Internet banners, buttons, posters for buildings, magazines and online.

There are literally hundreds of different ways to advertise in Brazil. Noticias said there are many free ways to advertise as well as paid advertising. A combination of both can go a long way towards making sales and profits for the business. All that is needed is for one to use his creativity in every form of advertising that he attempts. This is so that he attracts the right types of customers to his business and the products that are being offered.